Conclusion and additional help
We recommend clear and prominent statements immediately below or close to the asking rent.
It would also be acceptable to hyperlink the fees statement to a pop-up page containing the detailed fee information.
ALLOW CONSUMERS TO EASILY ESTABLISH HOW THE FURTHER CHARGES WILL BE CALCULATED
Additional CAP help
If you would like advice about future non-broadcast advertisements, please consult the CAP Copy Advice team, which provides fast and free pre-publication advice that is confidential from competitors. Although its advice does not bind the ASA Council, the team can help if you are in doubt. You can reach the Copy Advice team via the Copy Advice website http://www.cap.org.uk/Advice-Training-on-the-rules/Bespoke-Copy-Advice.aspx. For advice about TV broadcast advertisements, please contact Clearcast: http://www.clearcast.co.uk/. For advice about radio advertisements, please contact RACC by email at firstname.lastname@example.org or phone at 020 7010 0608.
What other questions do you need to ask yourself before and when advertising a property? Click next to find out more